The Author's of VIEW
Dr. Edwin C. Selby
Ed is a Senior Associate with the Center for Creative Learning. He is the principal author of VIEW: An Assessment of Problem Solving Style, as well as publications of support material for that instrument. Ed is also the author of articles on learning style, talent identification and development, and creativity training and instruction. He offers seminars and workshops helping individuals and groups to become more effective problem solvers. He served for many years as a public school music and drama teacher, and as an Adjunct Professor with Fordham University's Graduate School of Education. He founded the Sussex Student Theater, in which students wrote and produced their own musical plays. He is a past President of the Board of Directors of the Sussex County Teen Arts Festival, the Sussex County Technical School Board of Education and the Board of Trustees of the Sussex County Charter School for Technology.
Dr. Donald J. Treffinger
(In Memoriam: 1941-2019)
Don was the Founder and President of the Center for Creative Learning, Inc., in Sarasota, Florida. He earned his Ph.D. in Educational Psychology from Cornell University and an honorary Doctor of Laws degree from the University of Winnipeg. He has authored or co-authored more than 70 books and monographs, including Educating for Creativity and Innovation and Creative Approaches to Problem Solving, and more than 400 articles. Don served as a faculty member of many colleges and universities, including Purdue University, the University of Kansas, and Buffalo State College. Don received the National Association for Gifted Children's Distinguished Service Award, the E. Paul Torrance Creativity Award, and the NAGC Legacy Award, as well as the International Creativity Award from the World Council for Gifted and Talented Children. Don served as editor of the Gifted Child Quarterly and Editor-in-Chief of Parenting for High Potential.
Dr. Scott Isaksen
Scott is the Founder and President of the Creative Problem Solving Group in Buffalo, New York; and a Professor of Leadership and Organizational Behavior at the BI-Norwegian Business School. A former professor and director of the International Center for Studies in Creativity within the State University of New York, he has published over 250 books, articles, and chapters in books. He is widely acclaimed for his work as a consultant, trainer, and facilitator and provided services to over 450 organizations in 30 countries around the world. Scott is a member of the American Psychological Association, the Society of Consulting Psychologists, the Academy of Management, and the Product Development Management Association. Scott has served as a consulting editor for the Journal of Creative Behavior since 1983, and is a visiting professor to various Universities.
Certified VIEW Trainers
In addition to Drs. Isaksen and Selby (VIEW’s authors), an international group of seasoned professionals are able to guide those who wish to become qualified to use the assessment.
Luc De Schryver
Luc De Schryver is the founder of O2C2 CONSULTING in Brussels, Belgium. And has years of experience as an international consultant. He brought the "systemic approach" to Europe and successfully applies this method here. This specific approach to stimulate and implement creativity and innovation in companies results in unique results for both profit and non-profit organizations.
Luc De Schryver started his "Creative Leadership trajectory" in 1991 at The University of Buffalo where he obtained the Master of Creativity and Innovation a year later. He has since collaborated with CPSB, to translate assessments, materials, and make cultural adjustments to the approach. Luc De Schryver is a certified ICP trainer, and is also accredited to train professionals to become certified VIEW and SOQ users.
Luc has broad experience as an international consultant. He has been applying a system approach for more than 25 years to give creativity and innovation a permanent place within organizations and teams. He specializes in applying the CPS methodology as scientifically researched and developed during the last fifty years.
Luc’s research interests focus on the success factors that lead organizations and teams to profitable, creative and innovative results.
K. Brian Dorval
Brian Dorval is a founding partner of Think First Serve, a research, consulting and training company specializing in the use of creative-thinking, problem-solving and performance-improvement methods to help organizations figure out new ways to grow. Brian has more than 30 years’ experience helping people, teams, and organizations significantly improve their personal performance and business results. He has delivered over 750 innovation programs, training courses, and management-coaching and performance-improvement sessions for companies in 21 countries. Most recently, funded in part by the US Coast Guard non-profit grant program, Brian designed and facilitated the National On-Water Standards (NOWS) Program that produced national consensus on four American National Standards for recreational boating instruction that takes on the water for entry-level skills development.
As past vice president of client services for the Creative Problem Solving Group, Inc., Brian worked with many Fortune 500 and Times 1000 organizations to enhance performance in innovation. He is one of the co-developers of Creative Problem Solving (CPS) version 6.1™, publishing more than 70 articles, chapters and books on the topics of creativity, mental imagery and problem solving. In other performance areas, Brian is a United States Professional Tennis Professional (USPTA) certified tennis professional, who specializes in the mental game. He has worked with regionally and nationally ranked junior tennis players, as well as adults of all levels, to improve mental toughness and enhance performance in pressure situations.
Paul is the senior Quality Manager at Headquarters, US Army Materiel Command (AMC), in the Continuous Process Improvement Directorate located at Redstone Arsenal, AL. This organization is the first in the Department of Defense to employ Creative Problem Solving as an adjunct to the Lean Six Sigma, Quality Assurance, and Value Engineering improvement methodologies used by AMC in managing improvement throughout the US Army’s Industrial Enterprise. Paul has over 34 years experience in logistics supply chain, automation design and development, and quality management around the globe. He has spent the past 6 years working with senior leaders, staff, employees, and contractors to develop a community oriented towards creative change management in this 70,000 + member organization.
Christian Hoßbach is a research associate at the Martin Luther University Halle-Wittenberg in Germany. Working at the chair of human resources management and business governance, his research focuses on HR practices conducive to organizational creativity and innovation in context of the increasingly digital economy.
He is involved in the education of graduate HRM students and particularly interested in virtual and non-virtual training approaches for developing student’s confidence in their creative problem-solving skills.
As a former program and research associate at The Creative Problem Solving Group Inc. he was involved in training programs for various organizations including GE’s leadership for customers program. He is also experienced in the cross-cultural development of assessments and a certified VIEW trainer.
SusanBeth S. Purifico, M.Ed., M.S.L.S.
SusanBeth has been associated with education throughout her entire life. Professionally, she has 20 years’ experience as a classroom teacher and school librarian, followed by more than 15 years as a curriculum writer and program developer in non-profit organizations. She holds the BSE and M Ed from Memphis State and MSLS from the University of Tennessee. She has also served as an organizational International Training Director, facilitating workshops and coordinating more than 100 training volunteers around the world. She has co-authored several books supporting the work of Drs. Treffinger, Isaksen, and Selby in field of creativity and has written a variety of curriculum resources for implementing CPS tools, building teamwork, and empowering style preference. With Center for Creative Learning, Inc., she is a member of the Leadership Team and Training Team for CPS workshops with schools in the U.S. as well as in Singapore. Currently SusanBeth is the Director of Program Design and Development for We R 3C, Inc., a non-profit organization whose curriculum is dedicated to creating caring communities.
William Shephard is the Senior Vice President of Group Services (Emeritus) at the Creative Problem Solving Group, Inc. (CPSB). He is responsible for designing and conducting facilitation and training projects with a wide variety of organizations with experience in international and multi-cultural settings. Professionally in the field of organizational creativity and innovation since 1980, he is an experienced trainer, facilitator and presenter in the areas of creative problem solving, innovation and facilitation. He has conducted facilitation projects and training for IBM, GE, PetroBras, PricewaterhouseCoopers, Oxford University Press, Armstrong World Industries, Alcatel Lucent and numerous other leading corporate clients. He has particular expertise in training and coaching individuals in the concepts and skills needed to be successful facilitators of creative problem-solving and change management. Prior to joining CPSB, he was the Chief Program Officer of the Creative Education Foundation and for 18 years he served as the Director of the Creative Problem Solving Institute (CPSI) – the longest running creativity conference in the world.
Samantha Stead is a founding partner of Think First Serve Inc., which helps people in organizations think better, lead better and work better together in pursuit of new ways to grow. Samantha has 30+ years of international experience in leading organizational change and transforming business performance. A former vice president of consumer insight and product development in an international direct marketing business, she has particular expertise in the design and implementation of in-depth consumer insight programs that uncover the motivations and drivers of behavior, and in helping organizations integrate that understanding within their work to create measurable results. Samantha has authored several articles and has spoken at numerous conferences in the United States and Europe on the impact that can be created with Creative Problem Solving.
Samantha is qualified as both a trainer and facilitator of Creative Problem Solving as well as VIEW™ and SOQ™. She holds BA and MA Honors degrees in English Language & Literature from the University of Oxford, England, where she was also awarded the Scobell Scholarship for academic achievement.
Kate is a founding partner of Perspectiv and has served clients in engineering, utilities, food and drink, care services, tourism, sports, luxury goods, and information technology across many parts of the world with a focus on teamship that sets the stage for collaboration and change.
Kate’s client experience includes supporting a multi-cultural international marketing company in becoming extraordinarily resilient and efficient in the face of constant competition, using Perspectiv’s 4Ps and Teamship approaches. Working across some of the most varying cultures in the world, Kate has drawn the organization into an amazing example of what can be achieved when people lead and collaborate well together. She also designed and implemented a transformation program for a UK based global engineering consultancy.
Kate takes a systemic approach to the development of leadership and teamship capabilities and is constantly researching and refining what it takes for leaders, and for teams, to effectively problem solve and work effectively together. As a Visiting Lecturer at the Centre for Creativity in Professional Practice at Cass Business school in London, Kate often helps at the Centre and on the world-renowned Masters in Innovation Creativity and Leadership.
She speaks at conferences and meetings and has written and presented articles and book chapters on teamship, collaboration, and change.
Andy is a founding partner of Perspectiv from 1997 and has served clients in engineering, utilities, food and drink, care services, tourism, sports, luxury goods, and information technology across the world with a focus on leadership that sets the stage for innovation and change. The kernel of his work is based on developing business whilst developing people.
Andy’s client experience includes:
- supporting a program for figuring out what it will take to win in an elite sports development organisation, by helping people think of themselves more as “problem solving coaches”.
- helping to shape and develop a 14 year transformation program for a major utility, targeted at growing future leaders through the provision of problem solving tools and facilitative leadership practices that release the collective genius of others whilst serving their whole career.
- enabling several mergers & acquisitions to greatly exceed expectations.
Also, as the non-executive Chairman of Ladder to the Moon, he works to apply his expertise into the care sector. And as a Senior Honorary Visiting Fellow at Cass business school in London and member of the Advisory Board at the Centre for Creativity in Professional Practice at Cass, Andy helped establish the Centre and teaches on 3 of the modules of the world-renowned Masters in Innovation Creativity and Leadership. He regularly speaks at conferences and meetings and has written and presented more than 20 articles and book chapters on innovation, creative problem solving, change and leadership.